Funding your lingerie brand in the UK
Grants, Loans & Mentoring You Need to Know
Launching a lingerie brand is more than just lace and labels — it’s business. Whether you’re sketching your first designs or sourcing eco-friendly fabrics, funding is key. The good news? There are UK grants, loans, and support programmes that can help turn your dream into a reality.
I launched my brand with my own money, a Princes Trust loan and secured grants along the way, which included winning ‘Entrepreneur of the Year’ from Invest NI, getting money for a stand at Harrogate (1/2 paid) because it classed as showing overseas, getting 15 hours from a PR company from Invest NI when I completed a business course and also being chosen to go a part paid course with Belfast city council. Although I am not in Northern Ireland at the moment there are plenty of places to look for money and if in doubt then look towards your local council. Often these grants can be under the Fashion umbrella rather than lingerie.
I can only guide you with what I know but please check the website and investigate further as each brand is different and criteria does keep changing.
Let’s break it down...
Second collection of Vanjo (past label)
Grants for Lingerie Startups (Free Money, Yes Please!)
Grants don’t need to be paid back — but they’re competitive, so they’re best for founders with a strong business idea, innovative approach, or social/creative angle.
1. The Prince’s Trust
If you’re aged 18–30, this is a top pick. The Prince’s Trust helps young entrepreneurs start strong with:
Up to £5,000 in grant funding
Access to Start Up Loans of up to £25,000
Up to 2 years of mentoring to help you with everything from branding to budgeting
Perfect if you’re just starting out and want personalised support.
When I applied I didn’t make the criteria to receive a grant but I applied and secured a £3,600 loan and mentoring which was invaluable.
2. Innovate UK
Got a lingerie line that uses sustainable materials, wearable tech, or smart manufacturing? You could apply for an innovation grant:
Awards range from £25,000 to over £1 million
Grants often support eco-conscious or tech-integrated fashion
Mentoring comes through collaborations and innovation support hubs.
ukri.org – Innovate UK
3. Local Enterprise Partnerships (LEPs)
Your region might be holding onto cash just waiting for startups like yours. LEPs offer:
£1,000–£25,000 in grant funding
Local business mentoring or growth hub access
Ideal for brands that contribute to regional economic growth
Search your postcode and find your LEP:
lepnetwork.net
Always check your local region this may be where you can find real gems.
4. Arts Council England (for Creative Fashion Brands)
If your lingerie brand taps into cultural heritage, storytelling, or community art, consider applying for:
Project Grants of up to £100,000
Funded collaborations with creatives, consultants, or mentors
Loans to Launch With Confidence
Need to invest in materials, production, or e-commerce setup? Loans can give you the upfront cash — with reasonable terms if you choose the right ones.
1. Start Up Loans (Government-backed)
This is one of the most popular options for new fashion founders.
Borrow £500 to £25,000
Fixed interest at 6%
1–5 years to repay
Includes 12 months of free mentoring
2. Virgin StartUp
Virgin loves bold ideas — like starting your own lingerie line!
Loans of up to £25,000
Fixed rate of 6% interest
Includes 12 months of tailored business advice
Bonus: Access to Virgin’s network, events, and step-up programmes
3. British Business Bank
This isn’t a direct lender, but they partner with many providers who fund startups.
Loans from £1,000 to £500,000+ available through partners
Explore your options through their Finance Hub
british-business-bank.co.uk
Not eligible for these? Well here is some Bonus Support You Shouldn’t Miss
Enterprise Nation
Access to startup advisors
Regular grant alerts & events
Ideal if you want expert advice and community backing
Fashion District London
A go-to if you’re building a fashion-forward or tech-savvy lingerie label.
Hosts funding competitions and accelerators
Connects you with mentors, buyers, and investors
Final Thoughts
Whether you're designing everyday intimates or high-end boudoir collections, there's funding out there to help you thrive. Start by identifying what stage you're in — concept, early launch, or growth — and pick the grants or loans that match your needs.
Need help with your brand? Get in touch I can help with mentoring and I'm here to help you make your lingerie brand unforgettable and get your started.