Turn your Lingerie Dream into Reality - No experience Needed
Design & Refine Your First Lingerie Collection
A step-by-step course series for aspiring lingerie designers ready to bring their ideas to life.
You’ve imagined launching your own luxurious lingerie brand—now it’s time to make it real.
This 10-part e-course series is your creative roadmap, guiding you from scattered ideas to a refined, professional collection that reflects your brand identity.
Whether you’re starting with a sketchbook full of concepts or just a spark of an idea, this course helps you connect the dots—from brand vision to final design.
Follow the full journey, or dive into the lessons you need most. Each module builds your skills, boosts your confidence, and brings you closer to launching your dream collection.
New modules will be released as they’re ready—so you can start designing right now.
Lingeri-E-Courses
Part one - Ideas & direction
Dreaming of launching your own lingerie brand but not sure where to start?
You’re not alone—and that’s exactly why I created this beginner-friendly eCourse. Whether your head is full of ideas or you’re staring at a blank page, this course gives you the tools, structure, and confidence to begin designing your first lingerie collection with purpose.
This isn’t about throwing together pretty pieces. It’s about building a collection that reflects your brand identity, speaks to your customer, and sets you up for long-term success in the lingerie industry.
Inside this course, you’ll learn how to:
Take your ideas from concept to collection
Understand what makes a lingerie brand truly stand out
Lay a strong design foundation—before you even sketch
Start thinking like a designer and a business owner
Whether you're just exploring the idea or ready to get serious, this is your step-by-step guide to starting strong.
THE FINE DETAILS
This is a self-paced eCourse, designed for total beginners or early-stage designers. Learn at your own speed, revisit lessons anytime, and start turning your lingerie dream into a plan.
Part Two - Fabrics & Components
Confidently choose the right fabrics, finishes, and elastics for beautiful, wearable lingerie.
Imagine knowing exactly which fabric to use—and why—when designing your lingerie collection. This course helps you take the guesswork out of fabric selection so your pieces not only look gorgeous but also feel amazing and wear beautifully over time.
In this course, you’ll learn how to:
Choose the right fabric for each part of a lingerie set
Understand the unique properties of lace, mesh, knits, and trims
Dive deep into elastics—the quiet powerhouse behind fit and comfort
Ask the right questions when sourcing or speaking with suppliers
Whether you’re developing your first range or refining an existing one, this course gives you the fabric knowledge every lingerie designer needs.
Because stunning design means nothing if the materials don’t work.
WANT TO CHANGE YOUR PATTERN - SEE LINGERI-E-COURSES BELOW
Meet your instructor -
Meet your instructor -
Laurie van Jonsson is based in the UK and has been in the lingerie industry for over 25 years (yes, longer than some of you have been wearing bras!) She has designed for major UK high street brands, launched her own internationally sold label from Northern Ireland, gained sponsorship to work in and bring her knowledge to the Australian high streets.
For the past 13 years, Laurie has been guiding and mentoring aspiring start up brands—helping turn big ideas into beautifully built lingerie brands. Her mission? To make your launch journey as exciting, empowering, and creatively fulfilling as the designs you dream up.
She has pretty much seen (and sewn) it all.
“If you’re ready to build a brand that actually fits—I’m here for it”.
LvJ