The lingerie designer’s library of answers
Expert guidance made accessible, so you can turn your lingerie ideas into a clear, confident plan of action. Answers to the questions that every lingerie designer eventually asks.
THE BRA-ND STUDIO
Who it’s for: Designed for aspiring and independent lingerie designers and early-stage brands, who want expert guidance, structure, and support—without feeling overwhelmed. Inside The Bra-nd Studio, you get ongoing expert guidance, structure, and support to help you develop your designs properly — without overwhelm or costly mistakes. Designing lingerie should be fun and I can support you with any wobbles along the way.
Launch your brand quicker so you can have the job you really want. The first six months have been solid lessons on Lingerie design. Now we’ve moved onto questions and scenarios with getting started, dealing with manufacturers and launching your brand. New content every month whilst having access to look at all the previous content.
IDEAL FOR:
Just starting out and want to learn the right way from day one and developing your first collection or planning your next step
Get clarity, structure, and expert lingerie design support — so you can stop guessing, avoid costly mistakes, and build your brand with confidence.
What I’ve covered/been asked so far - you will have access to the previous months
CLARITY IN DESIGNS I’ve ten designs but can only pick four how do decide?
PHOTOSHOOTS - What you actually need for your brand shoot
INTRODUCTION TO SWIMWEAR
BRANDING & MARKETING - what makes a lingerie brand memorable
COSTINGS - How to price you lingerie
FABRICS - Choosing materials that work
STARTING OUT - Taking your idea to the final product
TECH PACKS - What to put in them
Support that goes beyond the Bra
Laurie Van Jonsson - Author, Educator & Designer
Laurie has been in the lingerie industry for over 25 years. She has designed for major UK high street brands, launched her own brand internationally and gained sponsorship to work in Australia designing and bringing her knowledge to the high street stores there.
For the past 13 years, Laurie has been guiding and mentoring aspiring start up brands— creating design information accessible to all. Guiding your big ideas into beautifully built lingerie brands. Known for a fun, witty, supportive teaching style, Laurie believes she can fill in the gaps of your lingerie design knowledge so you can carry on designing new lingerie each season.
“If you’re ready to build a brand that actually fits—I’m here to support you.
SUBSCRIPTION DETAILS
Every month is your backstage pass to building a lingerie brand with clarity, confidence, and style. We kick things off with a session at the start of the month, where questions are welcome, challenges are unraveled, and expert guidance lights the way for your next move. There will also be templates, information within the private community, or both, giving you actionable tools and inspiration without the overwhelm. You can add your comments or questions, helping us build a little community where you can learn from—and support—each other.
Then a check-in, at the end of the month, where you can ask questions about the earlier session or the free resource, so you never have to stress about keeping a set pace.
Month by month, you’re not just learning—you’re building momentum, refining your vision, and growing your brand with intention, style, and ease.
Get full access to everything that’s offered the moment you join.
Expert guidance made accessible, so you can turn your lingerie ideas into a clear, confident plan of action. Answers to the questions that every lingerie designer eventually asks.
Frequently Asked Questions
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Membership typically includes access to our full library of digital content—videos, courses, resources, and any new material we release while you're subscribed. Your membership gives you expert-led support, practical tools, and a creative community to help you build your lingerie brand with clarity and confidence. Each month, you’ll receive:
Recordings at the start of the month to answer questions, provide guidance, and inspire your next steps
Questions answered helping you reflect on progress or get specific questions answered
Everything is designed so you can learn at your own pace, get support when you need it, and build your brand with intention, style, and momentum
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Yes! Each month you’ll receive a lesson, packed with actionable guidance you can apply right away to your designs, collections, or brand strategy. Every resource is designed to build on the last, helping you grow your brand step by step while keeping things manageable and inspiring.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.
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You’ll gain:
Clarity on what to do next at every stage of design and development
Confidence in your tech packs, fabric choices, and design decisions
Practical tools you can use immediately, not just theory
Expert support from a lingerie specialist with 20+ years’ experience
Momentum to keep moving forward between collections
A supportive community where questions are welcomed and no one feels behind
Whether you’re just starting out, developing your first collection, or between launches, The Bra-nd Studio gives you the guidance and reassurance you need to move forward — calmly and confidently.