Where do SS14 trends come from: Part one - Global Influence

Have you ever thought where trends actually come from? I don't mean looking at catwalks or WGSN, I mean taking a step further back than that. 

Currently I am studying for my Masters in "International Fashion Management" and the first assignment is: FASHION TREND PREDICTION & PRODUCT DEVELOPMENT IN A GLOBAL ECONOMY, which basically means that you analyse the macroeconomic sector of the fashion industry. And usually where fashion goes lingerie follows or compliments it to a certain extent. 

So after spending ten weeks of looking at global trends for outerwear, I can bring you the translation to lingerie.

PART ONE:

Although trends interlink one another and there is no set one thing influencing trends, next season sees bright colours that compliment one another.

First trend: Global Influence

There are four countries, Brazil, Russia, India and China (BRIC) in the economy; that are at a similar newly advanced economic stage.  Due to their sustained economic development there will be further growth as these countries seek new opportunities beyond their home shore.

Brazil will influence the trends of SS14 as next year the country, which has won bids to host both the 2014 World Cup and the 2016 Olympics, will have a further impact in boosting the countries economy and influence on the fashion trends. 

This is a trend that echoes the colours of a Brazilian carnival. Think bright, cold, playful colours, and although the colours are bold, the palette is complimentary.

S/S’14 sees these playful palettes of bright zesty yellow sitting alongside china blues and flashes of pink.  

 

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