IDEAS & DIRECTION

This course is part one and is split into four parts, Ideas, Influences, Features and Benefits and then your final collection. By the the end of this course you will have designed a collection that is true to you, echoes your brand voice and know your ideal customer to target.

By knowing your features and benefits of your brand, you design with clarity, by knowing your customer you design with clarity, by knowing your USP you design with clarity.

Stop the hours upon hours of researching to only change your mind and re-design something else. By honing in on a brand direction with your designs your customer will instantly recognise your designs collection after collection because you will be a recognisable brand.

With a programme, videos and work booklets this course will cover the following.

Module one: This module will begin with defining your brand identity. It will look at the customer base you are aiming for, define your USP and get you clear on the direction and feel of your brand.

Module two: You will shown suggestions where to take influences from and how to translate them into your designs.

Module three: After designing your lingerie, you will then be shown how to go back over you design and improve it.

Module four: Using all the knowledge you have learnt you will begin to piece together your designs/collection.

You ready to be a lingerie designer?