Video of SS14 trends and a question that made me think...

After a conversation about trends and fabric sustainability with Gill Gledhill, from Premiere Vision - a trend predication company. She raised a question which got me thinking, she asked 'How many items in your wardrobe do you have which you would pass onto your children?' 

With fast fashion now the norm, I have to admit there are not many. Which got me further thinking on then to underwear, how many times have I in the past, bought an item because of the look and not the fit? How many bras do I own yet only wear the selected comfy few? Immersing myself deep within trends each year, my lingerie list of items I adore grows, but with it now grows the urge to take better care of the items I select and to buy the items I only truly love and that fit. But with an insight into future trends and current ones, sometimes the heart does rule the head.



Are high waists correlated to the Economy?

My first assignment back at uni, (studying for my Masters in International Fashion Management) is to look at trends for SS14.

Trends go further back than just the catwalk. Economists have noticed that the fashion industry has fluctuated along with the stock market, hemlines rising when the economy is thriving, and dropping when it slows or crashes. Known as the hemline index (launched in 1929 by economists George Taylor).

I began to research this, then I got side tracked and began to wonder whether this relates to lingerie, whether there is any truth to high waists mirroring the economy or because I was looking for the trend, I did begin to see more high waisted lingerie and swimwear in the 1930s/50s/70s/90s/2010s.