Where do SS14 trends come from: Part Two - An uncertain future

A look behind where trends stem from.


Second Trend: An uncertain future

Economic and environmental uncertainty has been at its highest level in many years. With the unpredictability of global patterns and rising sea levels, food and apparel prices will be affected. This makes consumers exercise with caution with their purchasing decisions, making them look at what is already available in the world. 

This leads to some lingerie designers only using what is readily available, off cuts of fabrics from other suppliers. And in outerwear up-cycling has become prevalent, taking the trend into embellishment and intricate detailing.

And with outer wear trends, lingerie follows to some extent. With the rise of  lingerie brands upon Etsy, hand crating your lingerie is getting to be a stronger trend.

This will be echoed in SS14 as embroidery, soft flirty fabrics that have a voluminous shape will be seen.