A look behind where trends stem from.
Fourth Trend: An Ageing World
On the flip side of 'The Disengaged Youth' there is 'An Ageing World' which affects trends. This is the generation that is more likely to shop for classic items that are sewn to made to last.
With low birth rates and longer life expectancies the ageing population will have an impact in future economic growths. How will this affect SS14 trends? Well, higher quality materials such as leather will be used to create a structured contemporary shape, and colours will be less intense.