As the book "How to become a Lingerie Designer" is about learning the lingerie trade, and producing a label to industry standard. I wanted the business cards to echo a handmade professional feel to them.
So I passed the job onto the husband, as he had worked on the second book "Anatomy of the Bra", he set to the task of, designing and hand-printing each card. What I love is that the final result exceeded my original thoughts. And that's no mean feat as I'm one of those people who likes to keep a tight control on all things creative for the business.