The last few years the world has has seen gorgeous full briefs, made from silks and detailed laces. Big knickers are sexy. Are times changing? The last time the thong was truly popular back in the 1990s when the craze was for them to show above your jeans.
Rudi Generic is credited with the invention of the thong, back in the 1970s, and having seen more and more celebrities recently embrace the thong, I think it's only a question of time for them to saturate the market again.