So I thought I’d have more time, and in a way I did, but not as much I thought. I wasn’t absently minded reaching for the phone, and just looking at things, although I did google answers for questions that didn’t really matter, a lot more. I had planned to read more books and maybe learn knitting (i really can’t sit still) but after a couple of weeks the urge to ‘do’ something it wasn’t really there.
After a couple weeks I did have to go back on Instagram to check messages from people, but didn’t feel the need to look at peoples accounts the way I did before. Besides there is nothing more grounding when your three year old ask “who’s that?” and you reply “don’t know “ for you to realise that you’re probably wasting your time.
After checking Instagram I did go on it again a few times but I think had it not been for work (or am I telling myself that?) I don’t think I would have bothered.
The biggest factor was that by giving myself permission to have to not come up with content or “be seen” it was actually a relief to be off, I didn’t have the feeling of not enough time in the day. I knew what work was coming in, what had to be completed and when I was sewing up customer’s lingerie it was nice to just complete the project, rather than stop and take photos along the way.
MONEY & STATS
The biggest fear of coming offline was money, I get quite a lot of sales and enquiries through Instagram and a lot of links from Pinterest coming through to the website, so this was one of the things that I wasn’t looking forward to. I thought though it would be good to see how much my income altered and if the time I spent on social media correlated to the money earned or if my time could be spent better else where.
Fact was monies coming in, dropped by 50%, numbers to the website went down, the only thing that went up was the conversion rate. There was a higher number of people actually buying that visited rather than people visiting and not buying.
My creativity went up, the less I was consumed by other designers or by other peoples ideas, I had more time to create rather than worry about if it looked liked someone else, or thought I should be moving quicker. I was able to be more “on brand’ with my company and be a bit more me. I was also able to see what works for me time wise rather than trying to fit everything in. I definitely work better in the morning - but that’s not going to happen with little people, they sense when I am up and seem to navigate towards me within 30 mins demanding requests. And I also work better with timed projects, where by I plan out something I need to complete within a set amount of time rather than plan out things yearly.
I’ve realised by taking a step back, that there is only so much I can do, even though I want to do more, last year I grew my business, increased the number of clients and money. Although the amount of work I need to undertake to push the business forward can be overwhelming. I had chance to reflect to where I began and when my second child was born I would have made more money not working, but by viewing the overall picture of where I want to go, what I want to achieve and how great it is to work with interesting people on their designs, it’s a reminder that there is no rush and I may not tick off my things on my list, but that’s not what it is about.
Currently in the pipe line there is a book being edited, all of the patterns (plus more) are being re-vamped and if it takes longer than I would like. I think I’m okay with that.