The change in Selling E-books to Europe

*Please note that this may be a boring post and covers not lingerie but what is happening at Van Jonsson Design HQ regarding selling e-books in Europe. THIS DOES NOT affect any digital sales outside of Europe.

A few years ago, the laws changed on charging VAT when selling in Europe on all e-books and e-patterns, basically anything digitally that you’re buying. Which means that when someone buys a digital download that lives in Europe, I have to in turn pay a different amount of VAT to that country I sell to.

Now whilst digitally there is a lower VAT rate for some countries , they are still not all the same. So I haven’t been adding the VAT for each country just absorbing it. The average VAT is 20-27%.

The UK did “attempt” to make it easier by stating you had to register to VAT (usually it’s voluntary unless you’re making above the £85,000 threshold, which as you will appreciate I do not!) then after registering each quarter you have to work out which country bought your book , then send money to each of those countries with the paperwork, as well as holding certain information about each order.

As you can imagine this can become very time consuming especially when as the GDPR came into play last May.

how to write a tech book

This year I have been trying to streamline all things paperwork to spend time on the things that matter in the business, new content, new books and new designs rather than constantly be dealing with the amount of paperwork that comes into the business. And with baby number three due end February there is literally only so much one person can do.

So with this, for 2019 all European purchases will be via Etsy or Kindle, where they have a bigger team to deal with all the VAT, there will be links on the shop taking you directly there. Sales of the hard copy of the book haven’t changed and can be bought still through this website, also if you are using a gift code for digital items then this is okay as well.

I apologise if this causes you longer time in your transactions, and no doubt it may result in less sales to the European market, but I hope to re-establish all sales within this website by next year and will be keeping an eye if any changes are made to the digital downloads rules sales within Europe.

Please contact me if you have any questions regarding sales or purchases and I’ll be happy to help and answer any questions. (

Sketchbook Sunday - December

I have more ideas than time to make lingerie or design the patterns, so I’m often reaching for my sketch book to either develop ideas , sketch designs or produce new ones. This week with time pressing, I grabbed a coffee and used the balconette template for my bra ideas to sketch designs on.

fashion design templates

It’s great to look back for inspiration or produce technical fashion drawings for clients, or like recently produce the e-book “How to Sketch a bra and brief” which contains tips on How to draw, fashion design templates and technical drawings all using the same shape.

So if you are struggling with your shapes, how to draw or ideas then take a look at the e-book, it has over 12 different shapes including underwire bras.

I try and do sketches every week, so it’s a great opportunity to take time out and let your mind wander to the new things you want to create, as it seems that most of my time is taken up with paper work and emails etc, but time as it is, realistically sketching doesn’t always happen, but here is the only other one I managed in December.

lingerie sketches

How to Tech, Spec and Grade a bra and brief

It’s finally here !!

*The book How to tech, spec & grade a bra and brief is available to pre-order with a 20% discount. And will be shipped out by 14th February.

Back in 2013 I started to write the technical book and all the aspects of getting your lingerie designed the technical way, with tech packs, spec sheets and grading your lingerie. With understanding and being able to write and read a specification sheet, writing a tech pack and learning and being able to grade a bra and brief, being the main important aspects as I realised there wasn’t much out there at the time. I was eight months pregnant when I finished the first draft, and knew I had to release the book in three parts before being able to release it in one big book. This was so I could concentrate on the content and for it not to be rushed and for all angles to be covered.

Fast forward five years later (and weirdly being nearly eight months pregnant again) it has finally been all wrapped up into one book. So just to clarify this book contains “How to spec a bra and brief, How to write a bra and brief tech pack, and How to grade a bra and brief”.

I know when I finished university I didn’t really understand writing a spec sheet, was pretty clueless about fashion technical drawings, writing a tech pack, working as a garment technologist or pattern maker, or even liaising with lingerie manufacturers. I just knew how to design lingerie and make the basic patterns and knew a little about grading lingerie.

The vision from the start was to take three or four bra and brief styles and repeat them throughout each section. so you could follow how that style went through each process. Which lets me honest, the technical side of lingerie design can be tricky enough without trying to piece everything to together.

So this book will take your beautiful designs and get them moving a step further down the line of production, from idea to reality, and even if you plan to outsource everything, it’s always handy to know how it all works.

how to tech, spec and grade a bra and brief

Below the image of each book which is now available to buy in one book. So whether you need help with it all or just one part of the technical side of lingerie design you can pick and choose what you need.

how to grade lingerie

Below is a look at each start of the section of the book about the same style of design.

how to spec, tech and grade a bra and brief