Last week I was approached by a new label to provide the technical aspects of all their designs so they could launch their own lingerie label. This included mocking up spec sheets, writing up their tech sheets and support on measuring up their garments and getting them to manufacturing stage.
They had 13 individual designs!
Having launched my own label previously, I know the amount of work that goes into producing each piece, getting each piece fitted, sourcing the fabric, and then manufacturing each piece with minimums that the factories want (or the amount of sewing you have to do by yourself). Working on the 13 pieces wouldn't have been a problem, but I told them to go back and re-look at each piece, and if possible come back with no more than five designs, (seven totally tops).
I spoke to them about trying to create signature pieces for their label, and putting those designs into different colour ways for fabrics, for every piece you design, you are creating more work and if you're starting out, chances are it's probably just you doing everything. It's best to start out with five tight pieces, otherwise you are spreading yourself too thinly when problems crop up.
So if you are out there starting your own lingerie brand and have so many designs that you can't pick where to start, or want to produce all twenty!! Go back one step.
Who is your core customer?
Who are you pitching at? Please don't say everyone. Try to design for everyone and you'll end up designing for no-one. Your designs will be so watered down that no-one will glance at them. That's not to say that people out of your demographic you're aiming at won't buy your lingerie, you just need to be pitching at a certain group of people. In the book HTBALD it covers this and gives an example of profile questions that you can use to profile your customer.
It will take you far longer to launch if you have so many designs .If you look at independent designers, you will see that that the same design crops up each season in different colour-ways. Having smaller options of designs, you can see which designs work and sell and which don't. If you are still insistent on wanting to produce all of your designs why not check each season and introduce new designs and get rid of old ones that are not working.