your questions that I answer: How do i design without ripping off other designers.

February 14th: How do I design without feeling like I'm ripping off other designers?

Q I Found your website this evening and yay it is just what I needed! I've only recently started getting into making my own lingerie and I feel like I've finally found my passion. I'm very keen to work on my own designs but have one question that I continually return to (one for #transformationtuesday maybe?).  Designing something like a bra or knickers is not exactly reinventing the wheel so how do you go about doing this without feeling as though you're ripping off someone else's design. Essentially there are only so many ways you can make a bra for example??!!

Hope you can help. Ordering a book this week - would you suggest the How to Become a Lingerie Designer as first port of call?

A: Okay in answer to your question: You don't have to re-invent the wheel, unless you are planning to bring a new concept to lingerie, and lets be honest it's not changed a lot in the past decades of years. But then so hasn't a lot of clothing apparel. I would start by setting up a private Pinterest board and add lingerie designs that inspire you every day, and by the end of a couple of weeks if you have a look back you should be able to see a style of what you want to design - your style. 

Look at all the strappy bras and briefs there are about at the moment, I'm even working on a pattern for one. There are many about but there are still so many changes you can do - fabrics: mesh, lace, bamboo, cotton, lycra, and colours, prints, placement of straps, sizing of bras etc.

When I had Vanjo I concentrated of a two piece cup for the bigger boobed , smalled backed ladies, but there is lots of companies and brands that use the three piece cup shape, the exact same shape yet they all look different because they have a strong brand look. Take a look at for example Freya, Miss Mandalay, Love Claudette and Curvy Kate - all of these use the same/similar shape, obviously the fits will be different as each fits to their brand, but just by looking at them you will be able to see that they are completely different.  The picture shown is the final collection of Vanjo which was my take on the three piece cup.

ripping other lingerie designers off

Once you start designing you may find that your style naturally changes as you go on, you may start being inspired by certain designers, then find your own rhythm of what works for you, but only by trial and error of starting will you reach that. 

Also I think you'll know when you start to design whether you're ripping off someones else's design off, you'll feel it, you'll know.

In answer to your second question, I'd order,"how to become a lingerie designer" it covers this topic and the gives an overview of a lot of concepts to do with lingerie design.

Hope that helps.

(and yup your question is about to go on transformational tuesday)



January 16th: Where do i start?

This weeks #transformationtuesday is a question that I think hounds us all.

Q: Hellllpppppp me! For the past year or so I have been researching designing and starting my own line, but I still don't know where to start? I have so many ideas, I want to design for the bigger sized market, design sports bras and have ideas for maternity wear. Which do I do first? Where do I start? It feels like I start then change direction and get nothing done. Any advice would be great Arrggghhhh so many questions I would like to ask you.

A: Firstly, this problem is very common. I know I have many a half finished project, or designs that didn't make the cut. Sometimes you have to work through what doesn't work to see what does. That said I think you need to narrow down your designs, leave wanting to cater to everyone to the big companies, they have the money and can hire many designers for each area of expertise. So in which area does your passion or skills arise? I think you need to sit down and work out your customer, and your unique selling point, also by doing this when you approach people about your brand or if they find you , you have a strong brand from the outset. Also make a list of what you need to learn or can do. Do you want to make and sew your own lingerie? If so do you have the skills you need, if not what is your next step? By breaking everything down it should give you a clear picture of your strengths and weaknesses. I would also suggest setting up a private pinterest board, begin every night adding lingerie and non lingerie images that you like then after say a week or so, look at the board on a whole and you should see a theme. This is the direction of your brand or theme of your designs. Are you images bright or muted colours? Try to see a link between them all. By placing everything in one place should keep you on the right track when you begin to want to wander on to the next thing. Lastly when you find something that is not working, question why. By looking back on what doesn't work will allow you to move on to what does. 


December 13th: How can I become a lingerie designer with no experience?

#transformationtuesday to getting you one step closer to becoming a designer. Todays question: You blog has given me inspiration, zeal and motivation to go ahead with improving myself and learning new things. But i have a little problem. My friend and I want to start our own lingerie brand but we have no design experience whatsoever. My question is how can become a lingerie designer and own my own brand when I have no design experience? is it possible at all?

designing lingerie with no experience

Answer: This is the most common question I must get asked. Yes it is possible to become a lingerie designer without any prior lingerie design knowledge, there are lingerie companies out there who have successful lingerie brands, it just takes a lot more time. "Negative Underwear" took four years working on their brand whilst they had other jobs, neither had lingerie design experience before they started they just wanted to offer ladies sleek lingerie wasn't over the top with frills. I think the most important thing is to get a strong brand together to start. What are you offering? I started Vanjo with the niche of catering for women who had small backs and big boobs, mainly in bright Liberty prints and colours that at the time weren't being offered to women. Next thing would be to work out what you want to outsource and what you want to do yourself, if you don't plan to sew them yourself then you need to look for a sample machinist/factory. Do you need your drawings drawn up? Graded? etc. Once you know which direction you want to go in it's easier to start to move in that direction.

*Transformation Tuesday is published every week on Instagram. if you have a question please email me. laurie@howtobecomealingeriedesigner.com or use the contact form on the 'my story' page.