Designing and grading a bra - lingerie courses

The latest Lingerie courses from iatechnical for September 2017 are the following:

September 11/12th - Core Fit Bra Pattern Cutting and Grading

This course starts with developing key pattern blocks then restyling, This session will cover wired and non wired bras with an emphasis on core grading.

September 13/14th - Plus Fit Bra Pattern Cutting and Grading

This focuses on patterns, fit and grading with three current popular styles examined. In this course wire technology is a key feature.

September 15th - Technical Bra Fitting

This fit day includes defining you models correct commercial size and understanding what creates a good or bad fit. It also covers communicating fit corrections to your factories, getting good outcomes from fitting sessions and solving material, sizing pattern and grading issues.

September 18/19th - Swimwear & Activewear Pattern Cutting and Grading

The swimwear course covers core and plus fit styles from basics through to complex bikinis, suits and tankinis and their grading.

September 20/21st - Bodies & Briefs Pattern Cutting & Grading

This course starts with basic stretch and rigid blocks. It looks at the European pantie fit as the favoured choice of retailers and the demand for fashion bodies.

September 22nd A Technical Introduction to setting up a new Lingerie Brand

 

please note this bra is an image designed previously from the Vanjo brand 

please note this bra is an image designed previously from the Vanjo brand 

 

 

Please note the courses are now held at the IA Studios at 91 Warwick Street Leicester.

All courses include full digital notes and lunch

2 day courses are GB£250.00 and 1 day courses are GB£125.00

Course bookings are limited to 6 delegates on each.

Please go to the website for more information :  iatechnical.com to book or contact David on dmorris@iatechnical.com for more information.

For those wishing to learn more via books please head to the lingerie shop page.

How many designs do you need to start your lingerie label?

Last week I was approached by a new label to provide the technical aspects of all their designs so they could launch their own lingerie label. This included mocking up spec sheets, writing up their tech sheets and support on measuring up their garments and getting them to manufacturing stage.

They had 13 individual designs! 

Having launched my own label previously, I know the amount of work that goes into producing each piece, getting each piece fitted, sourcing the fabric, and then manufacturing each piece with minimums that the factories want (or the amount of sewing you have to do by yourself). Working on the 13 pieces wouldn't have been a problem, but I told them to go back and re-look at each piece, and if possible come back with no more than five designs, (seven totally tops). 

I spoke to them about trying to create signature pieces for their label, and putting those designs into different colour ways for fabrics, for every piece you design, you are creating more work and if you're starting out, chances are it's probably just you doing everything. It's best to start out with five tight pieces, otherwise you are spreading yourself too thinly when problems crop up.

So if you are out there starting your own lingerie brand and have so many designs that you can't pick where to start, or want to produce all twenty!! Go back one step.

Who is your core customer?

Who are you pitching at? Please don't say everyone. Try to design for everyone and you'll end up designing for no-one. Your designs will be so watered down that no-one will glance at them. That's not to say that people out of your demographic you're aiming at won't buy your lingerie, you just need to be pitching at a certain group of people. In the book HTBALD it covers this and gives an example of profile questions that you can use to profile your customer.

It will take you far longer to launch if you have so many designs .If you look at independent designers, you will see that that the same design crops up each season in different colour-ways. Having smaller options of designs, you can see which designs work and sell and which don't. If you are still insistent on wanting to produce all of your designs why not check each season and introduce new designs and get rid of old ones that are not working. 

The same pattern, put in different fabrics for each season for Vanjo.

The same pattern, put in different fabrics for each season for Vanjo.

My first meeting with Topshop I took 2 different style bras, and 2 different options of briefs and one thong, (over four stories) and that was it. The collection was tight, so the buyers didn't get distracted. Remember you only have a certain amount of time to wow them, if you're pulling out design after design then they might wander.

My meeting was in June, and I was showing the Spring/Summer collection for the following year, they wanted to see the collection for Autumn/Winter of that year, did I have one? "Of course I did" (I didn't) I told them that I was I was in London for two days and would be flying back to Ireland and when I got back I could send through images. Truth was I was flying back that night and sat and made a new collection and got it shot and sent through to them within the two days. Because I was only working on the 5 shapes, they had seen them and knew how they work, I offered to leave my samples there as a reference if they wanted so they could have a reference of the shapes, so they could off the images that I sent them. If I had had more designs, I wouldn't have been able to turn around a new collection so quick, and they wouldn't have know how the shapes of the lingerie would have worked.

Building loyalty of a customer By keeping the shapes consistent throughout your collection each season, means that shopping online is made easier for your customer, they can order in confidence knowing that that shape worked for them. Throughout Vanjo (for four years) I had two shapes of bra that I used, whilst I worked on a third.

Remember that one shapes has infinite ways of producing new designs, Below is an example of using the Betsy lingerie brief pattern in different fabrics. 

Lingerie digital pattern betsy
Betsy lingerie pattern

If you think you still need more than ten design of lingerie - then by all means go for it, no-one know your lingerie brand better than you, but try to remember the points above, and if you need  a hand with any of them, then please contact me.

Sewing Lingerie with Scuba Fabric

sewing lingerie in scuba fabric

Recently I've been seeing Scuba fabric every where, and although I had my reservations how this would translate into lingerie, I thought I'd sew it up in the following patterns, Harriet (high waist brief), Tippi (window back brief) and Birdie (high apex bra pattern not yet released).

For those who have yet to handle scuba fabric, it's a double knit fabric, (but not with the foam insert like wetsuits) with a great stretch and recovery.

So what did I think:

The positives: It's really easy to cut, you can leave the edges raw if that's a look you want, or use cut out lace would be a dream to sew and cut behind. It gives amazing support with good stretch on the bra, I had the side cup lined, but I don't think that it would necessary. It has a good recovery, so if you do stretch it whilst sewing then it tends to go back to original shape. You can also get some great colours and prints out there to sew with.

The negatives: It was really hard to iron, there was a crease across the front of the Harriet brief and I couldn't get rid of it (look at the pictures and you can still see it), it's a nightmare to unpick, I attached the lace the wrong way around, and any unpicking resulted in holes, in the end I cut out two new pieces and started to re-sew the lingerie brief again. The seams are quite bulky, I incorporated lace into the design, but the seams still seamed (haha no pun intended) bulky. 

Also personally I wasn't in love with the fabric, maybe if I had chosen a print or softer colour I would have been, if I was to sew with it again I would overlay the fabric with a mesh. I prefer more natural fabrics like cotton etc. I'm not sure how this will feel in high summer.

* If you are going to sew with scuba fabric I recommend using larger stitches than you normally use and a ball point needle.

How a dream became a reality now becomes a name change

First came the book, then followed the website with the name "How to become a Lingerie Designer" . The idea came about after receiving requests for advice from people how to start their own label.

This was back when I was running my lingerie brand 'Vanjo', after researching what was out there I noticed that there were many fashion books but not relating solely on lingerie.

After returning back to the UK after lingerie designing in Melbourne, Australia; HTBALD grew allowing me to take it on full time whilst freelancing.

Four books later HTBALD was no longer just about becoming a Lingerie Designer, it was about all the different aspects of designing lingerie. About owning your designs and believing in them, and now my job is to support you, to do that. So it  seemed only natural to umbrella all the aspects of lingerie design under a different name.

This expansion has been not only with technical books "How to spec a bra and brief" and "How to write a bra and brief tech pack" but also with design sheets, to help you take the next step with the technical side of lingerie. Having been there before, I understand that it's those parts that can take your time researching and working them out.

'Van Jonsson Design' now guides you through every aspect of lingerie design, including patterns to get you started, and on the blog are "How to" tutorials and Advice about the industry.

van jonsson design logo lingerie

What's to come is further design sheets and another book is being drafted "How to grade a Bra and Brief" which is the third book in the trilogy of the "How to" books, also I've received such a great response to the patterns, that more will be released. 

If you have any ideas or suggestions on what you would like more knowledge on, then please let me know. 

Welcome to Van Jonsson Design. 

 

*This website can still be reached by howtobecomealingeriedesigner.com

Boobs & bras after breastfeeding

 

Years ago when I met people and I talked about being a lingerie designer, the questions I always got asked "Did I see lots of boobs?" (guys) and "what was the best bra that I had designed and for who?" (ladies). The seeing lots of boobs question still gets asked a lot, but recently what ladies seem to what to know is what bra to go for after they've had children.

So through lingerie knowledge and personal experience here is what I usually end up talking about: boobs, bras to wear orto design and improving your appearance of your boobs.

Structure of your boobs

1. Your structure of your boobs change once your pregnant, that flatness that most women experience after breast feeding, has occurred during pregnancy, so breast feeding doesn't start to alter your boobs being pregnant in the first place does. Let me digress (puts technical hat on)

- When being pregnant your boobs go through a change that is called maturing (sounds equally as good as being called 'a geriatric mum' when you're pregnant over the age of 35! Whilst being pregnant your boobs become bigger and the fatty tissue is replaced by milk producing tissue, therefore changing the internal structure of the breast. The increase in size may cause the ligaments to stretch, and it's this stretching that may lead to saggier boobs. Think of it like holding a partially filled water balloon in your hand, if you filled it completely your hand would open up to accommodate the balloon, (your fingers represent your ligaments) then if you let water out, your hands are still splayed open but the fullness of the water (ie breast) is no longer apparent so the fullness has gone. There by the structure of your breast has changed.

2. Your bra size will most likely change, not everyones does, some peoples increase size, others decrease, just like whether you'll fit back into your pre-pregnancy clothes, some people will be bigger and other smaller than when they got pregnant.

3. Most likely your boob shape will have change, some people describe their boobs as empty, which means they have lost the fullness of their boobs at the top, and the fullness is more at the bottom of their boobs, this is usually more prominent for those with a bigger cup size.

after breastfeeding what about boobs

Bras after being pregnant and feeding

With the loss of the volume, many women find they have to change the shape of bra they wear, and that the underwire now digs in at the front. If this is the case with yourself, look for wires that don't come up between your boobs (ie balconette bras) and look for push up style, bras with shorter underwires or high apex bras in which the wire sits low, also soft cup triangle bras will be comfortable.

If you find you have no volume at the top of your breast and are a larger cup, the misconception is that you should go for a contour bra (a moulded cup shape with foam) but what mainly occurs is that the upper breast tissue will either look and be jiggly, or that it won't give you enough support , although there are some bras out there that will be tailored to your needs you may find a cut and sew bra (a 3-piece cup or 4-piece cup) more comfortable and give you a better silhouette. 

Designing a bra 

A few things to keep in mind to create a better lift of the boob (or to look out for if you're having trouble finding a bra that gives you a nice shape and lift)

- A vertical seam in the cup will give you more lift. 

- Side boning or denier panelling, will help keep the breast tissue forward and not creeping under the arms, especially on soft bras.

- Double line the cups if you are using stretch fabrics.

Ways to improve the appearance

Sadly once those ligaments are stretched there is not a lot that can be done about it (unless you're wanting to go down the path of surgery) however there are things that can be done to improve the situation.

- Strengthen your pec muscles, making them stronger will lift the chest wall upon where your boobs sit. Press up and bench presses are probably the two better ones to try.

- Alternate cold and warm water blasts in the shower, although only temporary that the cold water tightens the skin, it encourages blood flow.

- Massage oil, going from under the breast outwards to the armpit and over the breast back to where you started, this will over time improve the contour of the breast and get rid of toxins, plus the more you care the part of your body which you don;' like, the more acceptance and gratitude you have of that part of the body.

Though mainly the appearance of your boobs, will be down to genetics, hoping some of these will help.

 

Five pros and cons working as a freelancer

I often get asked which is better to work as a freelancer or In House. Personally working as a freelancer is most suited to me, I love it's freedom it gives though it's not without it's perils. If you're lucky to be in position to be choosing one route or the other I've highlighted what I think are the high and lows of each path.

1. MONEY

There's no denying when I worked for a company I earned far far more than I do as a freelancer, at the peak of my earnings I was clearing 45K and that was with being a freelancer within that time as well. The main trouble I found hard when returning to work for a company was that my CV was viewed as that I didn't have much manger skills having worked by myself freelancing. Even though I know I can run teams of people have have done so in the past, I was up against people who had never left the industry to freelance so had consistent managerial experience. My first freelance job was in Thailand (which I never planned to get I had originally gone travelling) and I loved designing swimwear in the sunshine and the life I was living there, and on the plus side I didn't need much money. 

2. FREEDOM

The major plus side being a freelancer I think has to be the freedom, pre-children being a freelancer enabled me to travel whenever I wished, within reason. When a project finished I could book cheap flights and spend as long or as little time in whatever country I flew to. But again having the ability to have that freedom, is weighed by having the actual funds whilst freelancing. Nowadays it's all about having the freedom to look after young children whilst working at different times than the normal workforce (ie at night with lots of coffee).

five pros and cons for being a freelance lingerie designer

3. TIME

With freelancing I think you have be great and time management, it can be easy to get caught up with social media. You have to find a schedule that works for you, I'm still working on this - sometimes I get up early to work and get loads don, other times (usually) it's at night. Also there's all the extras that you need to plan for, like accounts, filling in tax returns, looking for the next piece of work. Keeping up-to-date with everything current. Being a freelancer it's easy to feel like you are looking in on an industry rather than being involved and in the thick of it. If you like structure of a 9-5 (or there abouts) Then in house may be more suited to you, or you could get the best of both worlds and be a freelancer on contract - so you are based within a company but only for a set amount of time.

4. THE SOUL

Depending what type of company you work for - will depend on what you are given to design, I was very fortunate in my first job (designing for high street stores in a UK manufacturer) in that as well have been given design briefs from the buyer, I also presented new designs from the fabrics that I sourced. In another company it was all buyer led, I would be given samples bought from other brands and asked to replicate them, it was very soul destroying, and something I didn't agree with. Working as a freelancer people are coming for you, for either new ideas or the technical side of the design so your never ripping off (well you shouldn't be) other peoples designs.  That's what I love the most about freelancing is that if you have the opportunity to work with someone who is just starting out, they are very willing to push boundaries and design ideas.

5. CONSISTENCY  

This is a major one that often occurs, you can be mental busy for ages, then suddenly you find yourself with a free calendar wondering where the next job is coming from. At the start of my freelancing, I continued to do part time work, as I knew that eventually this is what I wanted to do full time, but didn't want the added pressure of the freelancing supporting me at the beginning, I wanted to build up a client base with good strong work. I've done bar work, shop-work and even worked as a TA in a primary school, then worked freelancing in my spare time and also wrote the books. With freelancing I've never worked regular hours, even when I had a full time job designing I was always building up 'Vanjonsson Design' and worked evenings and weekends. Now having children my working hours are even more erratic, and I often work late into the night. 

A friend texted to see how my day was going, this was my face after being greeted with 102 emails that morning at work.

A friend texted to see how my day was going, this was my face after being greeted with 102 emails that morning at work.

Working in a company, especially at the start, I gained so much knowledge from everyone, and I loved the fast pace of the fashion side of things, producing collections, seeing them through to manufacturing whilst balancing the next season ahead, but with like most jobs, the further you go up the chain of your profession, the more away you move away from it, and are managing other people to do the job you loved and set out to do. I have before come into a previous work to be met with 70+ emails on a daily basis, enquiries from manufacturers, changes in tech packs that needed to be confirmed and altered, costings that needed be changed and suggestions back and forth how to do so. Along with future work that needed to be secured, errors on deliveries or stock. So transitioning to freelance full time was a very natural step for me especially now, as the nearest lingerie company is a daily 2 hour commute each way which is not feasible with two young children.

If you get the chance to work for companies then I would recommend it, you learn so much and the support and structure is there for you. If you find yourself out of university or in-between jobs and can't find yourself work, then make your own, go freelance, approach companies, do it in your spare time, or intern, and keep updating your portfolio because if you're static you're not trying anything new and your designs and knowledge won't progress.

 

What to write onto Lingerie Patterns

I think we've all done it, drafted out a pattern, only to return back to it and not quite understand which one it was. Or perhaps your more meticulous and want to write all your information onto your pattern but don't know where to start or exactly what to put on it.

There are usually six basic things you should write:

Full image of information that needs to be written on a lingerie pattern.

Full image of information that needs to be written on a lingerie pattern.

1. The company name: This is not always necessary if it's just you seeing your patterns, however it may be worth getting into the habit for the future, for when you're sending patterns out, this will save you time rather than going through them all again.

2. Name and/or style number: So, so important, you want to be able to know instantly what pattern you have in your hand.

3. What part is the pattern: What looks recognisable when you're drafting a pattern, may not be so when you get the pattern out again, or when you've cut it out of fabric.

4. How many to cut: Pretty much self explanatory. For bras it's usually 'cut one pair' rather than cut two.

5. The size: Again pretty much self explanatory, if your pattern is dual sizing just write all the sizes on e.g. 32C/34B/36A

6. Direction of Stretch: Usually this will be indicted by 'Grain line'; on the 'Vanjonsson Design' patterns it's stated by 'Direction of stretch' as the lingerie can be made in a number of stretch fabrics, and as I have no idea on the exact fabric you will be using, the 'direction of stretch' ensures that the main stretch of your fabric is going around your body.

(7.) Any extra information like if you need to put the pattern down the fold of the fabric, and seam allowances if you need them written down to remind you. I also when I first started out, would number the patterns, for example if there was four pattern pieces I would write 1/4, 2/4, 3/4, 4/4. Just so I knew I had every pattern piece before I started cutting the fabric, which when it comes to bras you may find yourself with a pile of patterns which may have a tendency to somehow float and fall off the table!  

Where it all began... with this soft bra

Where it all began.... I found this beauty amongst a pile of fabric the other day. It was from my first range of my label Vanjo, that was stocked by Topshop. It sold within a week on their website. 

The first ever soft bra to be stocked by them that went up to a FF cup. It was this style of bra that led me to launch my own label. Often labels come from seeing gaps in the market from personal experiences and mine was no different.

Whilst travelling I carried with me a pile of bikinis and two bras, both underwired, one which was padded. I longed for a soft bra, not a sports top, not a beige or white soft bra that was aimed at the older market. I wanted my lingerie to reflect who was, like my clothes did. I wanted to get on an aeroplane and sit in comfort, not to have to undo the bra half way into the flight. I was 30DD/E at the time and didn't really have the option of going braless.

What if I could find amazing printed fabric and make that soft bra I longed for, this was back in 2004 when small backs/bigger boobs didn't have such a market as it does today, and after many trials, I produced this design using Liberty fabric (red with black line drawings of unicorns).

beginning to design lingerie

Your USP of your lingerie brand

I have spent the last few weeks tailoring up new designs to launch into patterns, and looking back at this piece, it evokes memories of what Vanjo stood for. To give women the freedom and choice to have a piece of lingerie which caters for them, for fit and function and for their lingerie to be fun, whether you were a C cup (which Vanjo started at) or a FF cup. It was my USP I suppose.

And sometimes when you get knee deep in patterns, with day to day running of a business you sometimes forget of what you once began and what your business stood for. 

So in full circle I'm bringing back this piece to be able, to buy as a pattern in cup sizes. At present it only goes up to FF cup, so let me know if you are interested for it to be available in bigger sizes. And more importantly if you're struggling with your designs - go back to the beginning. Back to why you wanted to start your lingerie brand. Get reacquainted with your passion and your USP.

What's stopping you move ahead?

As we near the end of March, I'm making more plans with what to add to the website and drafting out time to take on and work with new clients. 

But before I start to draft out blogs, books and new patterns, I want to ask a question to you.

"What's stopping you move forward?"

Whether you are an aspiring designer, a home sewer, a student or someone who just loves lingerie.

What do you need help with to move forward? What would you like to see on the blog? More information on sewing techniques? Grading? The basics? Advice on starting up?

How about patterns? What would you like to see? Bigger sizes? Underwire bras? Intricate lingerie patterns?

Are you looking for online courses in lingerie or videos?

Would love to hear your thoughts and give you your next step to help you to move forward with your work.

whats stopping you moving forward with lingerie designing

A look into "how to become a lingerie designer" book

 

 


CHAPTER ONE: Lingerie - A brief History

This chapter takes a look at the lingerie through out history, including Warners buying 'Mary P Jacob' bra design patent, facts about that women were asked to stop wearing corsets and this freed up enough metal to apparently  build two battleships (for WW1).

lingerie a brief history from how to become a lingerie designer

It also looks at the change in shape through out the years that the bra took, with the advanced technology of fabrics and elastics. This chapter takes you through each decade with facts and how the changing shape of the bra and changed the attitude towards lingerie.

It also questions the bras place and function and how women are fitted still using the 4/5+ system. With the garter belt and stocking dying out will the bra follow place? Or do you think it's here to stay?

For those who are obsessed with Vintage lingerie - check out Under Pinnings online lingerie museum, which documents vintage lingerie.


CHAPTER TWO : INSPIRATION FOR DESIGNING

This chapter takes a look at where to look for gaining for inspiration for your designs. Inspiration comes to us in many forms for designing, it could be images, photos from magazines, or fabrics. I recommend starting a private Pinterest board and over a course of a couple of weeks pin images that inspire you every day, and then take a look at the end and you should see a style emerging.

Within this chapter is also the low down on copyright laws for your lingerie designs and a list of Lingerie Magazines and Fashion magazines which I've found helpful in the past for inspiration.

inspiration and designing from how to become a lingerie designer


CHAPTER THREE : TARGET MARKET

This chapter looks at analysing the market you're aiming for. It talks about Identifying your target market for your lingerie designs and who you are going to be making and designing for. Covering if you have trouble deciding who is your target market, because at some point I'm sure we've all been in the situation where we have 101 ideas going around in our head.

Three main points that are covered that I think important about the direction of your brand are:

1. Passion: Being passionate will carry you through when you are spending every working minute on your brand.

2. Niche: Designing for your target market means you cut out some of your competitors  

3. Style: A strong style brings recognition and trust from your customers.

Also this chapter covers how to keep on track season after season.

target market for my designs from how to become a lingerie designer

CHAPTER FOUR: SKETCH BOOKS & MOOD BOARDS 

"SKETCH BOOKS ARE NOT ABOUT BEING A GREAT DESIGNER THEY ARE ABOUT BEING A GREAT THINKER" 

This chapter leads you through the importance of keeping a sketchbook. It also covers designing mood boards for lingerie and a list of internet sites to help you create your mood-board if you don't have access to Photoshop or Illustrator.

sketchbooks and moodboards (chapter four) in How to become a lingerie designer

CHAPTER FIVE: FASHION DRAWINGS

The blog covered how to draw a fashion model, and it covers it in the book as well. This chapter covers the importance of fashion drawings and how they are relevant to the fashion industry today. 

 

fashions drawings from how to become a lingerie designer

And all the information that you need to write on a pattern.

For those who need a place to start on pattern making then lingerie patterns can be bought from this website.


CHAPTER SIX: WORKING DRAWINGS

Unlike fashion drawings, working drawings are also known as 'technical drawings', always drawn flat and never from an angle. This chapter looks at basic working drawings, and ones with stitch lines and fabric representation. 

working drawings for lingerie


CHAPTER SEVEN: PATTERNS

This chapter covers where patterns began, and the joy of using the same pattern to create different looks.

It also looks at  the three methods usually used to create a lingerie pattern:

1. Flat-pattern Method

2. Drafting Method

3. Draping Method 

How to become a lingerie designer - a look at patterns


CHAPTER EIGHT: BRA PATTERNS

This chapter  covers starting out with soft bras then looking at underwire bras, and explains the two type of bras, cradle or non cradle. It will also show you, how you can create different looks by just using one pattern. (When running Vanjo I only had one style bra for four years) .

Designing around the bras is the most important aspect of designing, and this chapter will show you the starting point of using your wire to start your pattern.

A look into making a bra pattern in how to become a lingerie designer


 

CHAPTER NINE: SPECIFICATION SHEETS

This chapter covers 'what is a spec sheet' why to use them and what goes on them. It also shows you the industry measurements in which the sizes increase or decrease. A lot of people in the industry still manually enter the sizes, which if you then have to change the sample measurement, it takes an age to change the other sizes. This book shows you the formulas you can use on Excel to automatically fill in the sizes. This chapter covers measuring both briefs and bras.

how to write a specification sheet


CHAPTER TEN: GRADING 

This chapter covers what grading is, and using the information we gained from chapter nine (specification sheets) and shows you the basic way to grade on a brief pattern. It also covers cross grading - how a bra cup volume 32C can be the same cup volume as a 36A, and when to not use the standard grade.

how to become a lingerie designer - grading


CHAPTER ELEVEN: SAMPLE SPEC SHEETS

This chapter covers what a sample spec sheet, and why it's important to use them for you, it also includes what to put on them. (the book image is from How to write a tech pack for a bra and brief).

how to become a lingerie designer sample sheets

CHAPTER TWELVE: COSTING

This chapter covers the basic way to make a costing, it guides you through measuring elastics and fabrics to working out how much 1 meter of fabric will make. It also gives you an example of a broken-down cost sheet to look at. *Remember the bigger companies will always be able to compete on the costings - look for something else for you company to offer*

working out costings for lingerie

CHAPTER THIRTEEN:MANUFACTURING

This chapter covers the decline of manufacturing, and the pros and cons of hand-making your lingerie or getting it manufactured, it also gives you a couple of lingerie manufacturers in the UK.

Image inside Stitching Academy in North London

Image inside Stitching Academy in North London


CHAPTER FOURTEEN: PHOTOSHOOTS 

This chapter looks at doing your photography in the studio or location, whether to video it, and what you might need.

chapter 14 of how to become a lingerie designer - photoshoots
shooting a lingerie photoshoot  outside

 

CHAPTER FIFTEEN: ADDITION INFORMATION

This chapter covers all the extras you may need to consider,  such as your website and business stationary.


CHAPTER SIXTEEN: TRADE SHOWS

This chapter covers showing at shows, contacting buyers, the pros and cons of sale or return and gives you a list of lingerie trade shows. 


CHAPTER SEVENTEEN: PRESS RELEASES

This chapter covers the formatting of press releases and working with your journalist.


CHAPTER EIGHTEEN: LINGERIE COURSES

This chapter gives you a brief overview of UK and online Lingerie courses.


INTERVIEW WITH LINGERIE DESIGNERS

This chapter covers interviews with independent lingerie designers, who at the end get asked "What words of advice would you give to aspiring designers?"